easybank is one of Austria’s leading brands in the direct banking sector. Its focus is on first-class online banking services and innovative solutions to meet the financial needs and wishes of its customers. With its “easy gratis” offer, easybank provides free account management – a service that everyone should know about.
“Aus Prinzip.” (As a matter of principle.) stands for fee-free account management with the conviction that financial services should be accessible to everyone, whether student or employee. True to the motto: Why pay for account management?
The campaign we designed appeals to all those who are looking for simplicity and fairness in banking. The ads range from impressive billboards at Vienna Central Station to multi-faceted subjects on social media. For the design of the visual elements, we developed creative ideas to present the message “As a matter of principle.” in a dynamic and appealing way for the target group. Starting with the concept, through to the design of the storyboards and implementation, each phase was carried out with meticulous precision and attention to detail for the perfect finishing touches. We were supported in the realization of our ideas by MXR Productions GmbH during the shooting of the videos. The resulting ads present a wide range of different characters and lifestyles to reflect the diversity and uniqueness of the customers. The campaign convinces with a clear message and an authentic design that appeals to everyone.