A jointly designed and moderated brand workshop as an investment in sustainable brand development.
An internal workshop was held to analyze the brand perception of BAWAG P.S.K. – both among employees and customers. Top workshop rule: Feedback and ideas were not to be spared.
The goal of the workshop, as defined by us, was to create an open space for all input from the participants. To add a playful component to the serious subject matter, we decided to use the LEGO® Serious Play method in the workshop design. The ideas collected were then incorporated into the branding strategy by the sales management and the sales team.