An investment for the future

In addition to its usual investments, Rotklee recently made an investment in its flagship – a new website & fresh branding.
Photo of the homepage of the Rotklee website. At the top is a dark green bar with the word "Rotklee" on the left-hand side, including the logo to the left of it. The logo represents a red clover plant with 4 leaves, one of which is slightly folded, and the menu items Real Estate, Fintechs, Vision and Contact are arranged in the bar on the right. The background of the rest of the website section is a light, pale shade of green. The email from Rotklee Investments (invest@rotklee.io) and the words "Investing in a more sustainable present and future" can be found in the center. Below this, also arranged in a kind of crossbar, there are 7 pictures with smaller gaps between them. These show the following image content: Red clover plant; balcony clad with wood; three-dimensional, graphic representation of a furnished floor plan in top view; detail of a photograph of a pair of glasses showing only the left half of them against a green, wooded background; three-dimensional, graphic representation of a multi-storey property; graphic representation of a facade of an old building; sketchy, graphic representation of a street showing a church with 2 towers in the center and 3 multi-storey old buildings on the left edge.

In line with its investments, Rotklee’s image and website should convey a serious and sustainable, yet modern impression that gives users an initial insight into the various investment opportunities. Their sustainability is conveyed by the natural colors and tones, while the use of serif and sans-serif fonts supports the presentation of many years of experience, while at the same time giving the website a modern look.

As with the previous project for Rotklee, the twenty five real estate development project, the brand and web design was created using Adobe XD, followed by a smooth implementation using Elementor.

Services:
Branding
UX/UI
Website
Credits:
Michael Paukner
Thomas Dori
Link:

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