The clock was ticking – so we designed a brand with character and a representative and modern website for the:Zeit.
We were involved in the branding and design of the new time recording software from the very beginning. To set the software apart from the competition, we brought it to life and defined clear characteristics and personality traits in the brand guidelines: caring, supportive and smart; loud, emotional, relaxed and flowery. This is also reflected in the unusual name, which is memorable.
The result of the branding process was a website and logo that fully comply with the brand guide and convey the brand values to the outside world. The website represents the software and convinces potential customers of das:Zeit with a warm, clear and motivating language. With its almost minimalist design, it reflects the transparency of the time recording tool and clearly shows its advantages and features, from the plug’n’play function and legal compliance to the carefree maintenance of the product.
