Mora

True digital Sovereignty

Mora is Europe’s answer to Jira. We have given it an identity that radiates exactly that: control, trust, attitude.
Two different Mora logos displayed one below the other: one black on a white background and one orange on a green background.

Digital sovereignty has long since ceased to be a political buzzword — but a strategic decision. Mora is a project management software from Europe, built for teams that want more control: over their data, their processes, their tools. As a GDPR-compliant alternative to Jira, Mora relies on EU data sovereignty and an architecture that adapts to the team – not the other way around. No vendor lock-in, no cloud compulsion. Only control, transparency and long-term reliability.

When the product is so clearly positioned, the brand has to keep up. We have developed a design system that makes Mora's core promise directly visible – Made in Europe not as a footnote, but as a core. Colour language, typography, every detail communicates precision and trust without appearing cold.

Project management tools tend to be either sterile or cluttered. Mora should be neither one nor the other. The result is a visual identity that conveys the feeling: This was built by people who understand how work really works – and who make a digital future visible with real sovereignty.

Services:
Branding
Credits:
Michael Paukner
Thomas Dori

Previous project

Rotklee

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